Glen Tacinelli has sat on every side of the media transaction. Over nearly three decades he has measured audiences, sold them, repped them nationally, syndicated the programming that draws them, and — now, from the agency side — bought against them on behalf of advertisers. Few people in New York media can claim the same range, and it is the reason clients get a buyer who already knows exactly how the other side builds its pitch.
A University of Scranton marketing graduate, he began at Arbitron (now Nielsen), training sellers nationwide on turning localized ratings data into client-focused presentations — work that earned him three promotions and repeat team leadership honors. He was part of the team that launched Arbitron Outdoor, the division that built audience research for the out-of-home industry, helping give billboard and place-based media the measurement standards advertisers had been asking for. He then moved to the station side at WCBS-FM before spending seven years leading Eastman Radio’s New York office, representing stations in more than 137 markets.
In 2015 he joined 77 WABC as General Sales Manager, and within 18 months was named Vice President of Sales for Cumulus Media–New York, overseeing revenue for WABC, WPLJ, NASH FM 94.7, Radio 103.9 and the cluster’s digital business. When John Catsimatidis acquired WABC, Tacinelli stayed on as VP of Sales for Red Apple Media, where he built the commercial engine behind Red Apple Audio Networks — a syndication startup that surpassed 100 affiliates in its first year with a lineup including Larry Kudlow, Judge Jeanine Pirro, Rudy Giuliani and Frank Morano — and served as the named industry contact on signings such as the Lou Dobbs Business Reports.
In 2023 he founded Marketing Masters LLC, a full-service advertising agency specializing in media buying. The agency buys across connected TV and OTT, streaming audio, broadcast and out-of-home, handling planning and research, vendor negotiation, campaign monitoring and post-buy reconciliation for clients across categories.
A Jersey Shore native, he runs the agency in the New York market and spends his time outside it with his daughter.
